On May 15, famed frame builder Ben Serotta of Serotta Competition Cycles (www.serotta.com) will open the doors to his facility, offering factory tours and fitting demonstrations to those who will be participating in the Team Billy event (approximately 45 minutes). Meet Ben, and see why Serottas have been the bike of choice for Olympians and leading pros, and why they have received awards aplenty, including the prestigious Editor's Choice Dream Bike fromBicycling. See why the Serotta Fit System has become the industry standard. And participate in informal rides that will be leaving from the Serotta factory throughout the day.

*Please note that tours are limited to 15 people and will take place between 10:00 am and 2:30pm on Saturday, May 15th.