Nothing shows off Serotta's maverick thinking like our Personal Fit System. Your Serotta Personal Fit begins with no preconceptions, no template, no bike at all -- just your body in motion, in space. Most fit systems compare you to a data base of cyclists. At Serotta, we've always believed that you are the only cyclist that matters. Your Fit is based on you as a unique cyclist, your style of riding, the individual way you move as you ride and how your bike should move with you. The result is a new Serotta that's as unique as you are.
A Serotta Personal Fit is just that --personal. We don't just ask you to fill out a questionnaire or take standard measurements. We plan to invest an hour or more of our time learning all we can about you as a cyclist before we even think about designing your perfectly fit bicycle.
We start your fit by getting to know you as a cyclist Your Serotta Personal Fit starts with an interview. Why do you ride? How do you ride? Any injuries or asymmetries? Any problems with your current bike? What are your goals and aspirations as a rider?
Your range of motion is a critical factor Next, your flexibility and core strength are assessed to determine your range of motion and ability to comfortably hold a position. Our goal is to design a bike that moves with you, within the range of your unique strengths and limitations, rather than against you.
We find the position where your pedal stroke is most effective and your body relaxed On the Serotta Size Cycle, your Fit Specialist observes your good and bad postural habits, watches your pedal stroke in action, judges how relaxed you are in the saddle and how easily you're able to draw in large volumes of air. Step by step, your Fitter works with you to piece together a complete picture of you as a cyclist. We study your positional coordinates as you spin the pedals, making adjustments to find the place where your movement fires most effectively -- where power, endurance, comfort and aerodynamics are optimized.
We apply what we know about you to the design of your bike Following the kinetic chain, we can then accurately determine the coordinates upon which your perfect bike will be based from the matrix of information we've gathered that is you. It's about how you move, work and breathe on a bicycle.
What makes a Serotta Custom fit bike different? Your Serotta Custom Fit bike does more than accommodate your body -- it expresses and inspires it. You'll feel it the first time you clip in and push down on the pedals. This bike is more than you ever thought possible.
At Serotta, we believe all cyclists, regardless of ability, should have a positive cycling experience, enhanced by a bicycle that fits their body and their goals. We are a member-based organization dedicated to developing and integrating cycling science into the cycling experience at every level of the sport, from coaches to retailers to cycling enthusiasts.
SICI provides educational services that include classes, products and consulting for bicycling retailers, coaches and clinicians. In addition, we host the annual Cycling Science Symposium, a must-attend event for retailers, manufacturers, scientists, coaches, clinicians and every level of cyclist. We invite you learn more about us at www.serottacyclinginstitute.com.
