Interview with Ben Serotta
Tuesday, September 7th 2010
Listen to great, in depth interview with Ben on the history of Serotta: http://www.wjcu.org/2010/09/04/the-outspoken-cyclist-942010
Serotta Taking on Tri? LAVA Tours Serotta Cycles
Monday, August 30th 2010
McGlynn and Ben Serotta invited LAVA Magazine to Saratoga
Springs, New York a few weeks ago. The genesis of the discussion was to
get into our hands [a] tri bike for a coming review in our
pages. And when it comes to attention to detail, there are few greater
names in the bike industry...
CYCLESPORT New Jersey is hosting a SEROTTA Demo this Weekend
Wednesday, August 18th 2010
CYCLESPORT New Jersey is hosting a SEROTTA Demo Weekend Saturday, August 21st and 22nd. Festivities include Group Rides on Saturday and Sunday mornings at 8:00am from the store, followed by the opportunity to test ride some incredible SEROTTA Meivici and Ottrott bicycles outfitted...
FIT Demo at ProCycling, Colorado Springs, CO
Meet Serotta Director of Applied Cycling Science
Wednesday, August 11th 2010
TimeSaturday · 10:00am - 2:00pmLocationProCycling, Colorado SpringsAddress:600 South 21st Street #120Colorado Springs, CO 80904for more info.: (719) 266-4047
Catlike Review at Pez Cycling News
Monday, August 2nd 2010
Catlike Review at Pez Cycling News: "...With that, the Whisper Plus should get consideration as one of the best
helmets available right now. I don't think anything tops the airflow
here. In simple and effective retention systems it's up the list a ways
and at 260 grams, the only thing...
Catlike Helmets are here!!
Tuesday, July 27th 2010
Serotta shipping ace Cori Houry-Kling packing the first of the newly arrived USA CPSC certified Catlike Helmets for Serotta Dealers, the www.competitivecyclist.com and our Serotta and Catlike hungry consumers.
Signature Cycles and Serotta hosts a Serotta Demo Event July 31st
Friday, July 23rd 2010
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Bespoke Cycles - Serotta Demo Weekend Update, 7/24-25
Thursday, July 15th 2010
The plan for Saturday in
moving forward:July 24th - Bespoke will be in Golden
Gate Park between
9am and 2pm, setting people up for test rides on bikes and talking about
fit. There will be snacks and drinks as
well. The plan for
Sunday has changed. The Golden Gate bridge is...
Steve Fairchild returns to Serotta as Director of Dealer Sales
Tuesday, July 6th 2010
We are happy to announce the return of Steve Fairchild to the ranks at Serotta, as Director of Dealer Sales. Steve returns to Serotta for this key position with years of experience and depth of knowledge in Serotta product, the custom process, and the intimate details that it takes to move...
Bespoke Cycles hosts Serotta Demo Event July 24th - 25th
Wednesday, June 23rd 2010
On
the weekend of July 24th and 25th, Bespoke Cycles will host a Serotta demo event.
This is an opportunity to experience how
Serotta achieves a balance of performance, comfort and handling second
to none.July 24th - Bespoke will be in Golden Gate Park between
9am and 2pm, setting...
Oakley Cycles and Serotta Open House and Race Weekend_
Meet Ben Serotta June 25th. and 26th. TEST SEROTTA Demo bikes
Tuesday, June 15th 2010
Oakley Cycles and Serotta to host an Open House Event for the Hyde Park Blast Weekend
Oakley Cycles is pleased to be a supporting sponsor of the 2010 Hyde Park Blast in Cincinnati, June 26, 2010. The Hyde Park Blast takes place one block from our front door and we invite you to...
Serotta Sport is the exclusive US distributor for Catlike helmets
Product will start delivering in July to Serotta Sport dealers
Friday, May 28th 2010
For Immediate Release(Saratoga Springs, NY) - May 28, 2010 - Catlike, the Spanish manufacturer of cutting edge cycling helmets, has entered into an exclusive distribution agreement with Serotta Sport. Starting this July, two Catlike helmet models, which fully comply with US helmet safety...
Serotta Sets High Bar for Custom Bike Delivery
Friday, May 21st 2010
(Saratoga Springs, NY) May 21, 2010 - Serotta, the manufacturer of high performance bicycles for over 38 years, is now building its custom products in record time. With a new management team and a focus on operational efficiency, Serotta is delivering hand-crafted bicycle frames and forks, built...
Army Tri Teams on Custom Serotta Bikes Continue Winning Streak
Tuesday, May 11th 2010
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Catlike in the USA!
Catlike Helmets are shipping in early July through your local Serotta dealer, competitive cyclist on-line, or on-line through serotta.com with your local retailer fulfilling orders.
Monday, May 10th 2010
West Point Women's Tri Team Wins 2010 Collegiate Nationals
Credits Serotta Bicycles
Wednesday, May 5th 2010
In the greatest day in the 20-year history of the West Point Triathlon Program, Army Tri upset the field of 110 collegiate triathlon teams to win its third National Championship and sweep a heavily favored Navy squad. USA Triathlon Collegiate Nationals were held on 17 April in Buffalo Springs,...
West Point National Team Selected
A blend of youth and experience will lead USMA for the Collegiate National Championships
Sunday, March 28th 2010
West Point Standout, Ashley MorganIn a selection process that has become nearly as competitive as the national championships themselves, the West Point Triathlon Team recently announced their team for the Collegiate National Championships to be held in Lubbock, TX next...
NAHBS 2010: Carbon and bamboo bikes
Serotta's custom painted Meivici AE was one of the highlights of the booth
Wednesday, March 3rd 2010
Check out the Full Gallery
Velo News Serotta at NAHBS
Serotta took an ultra-modern approach to the Handbuilt Show Read more: http://velonews.competitor.com/2009/03/bikes-tech/nahbs-and-the-winners-are_88844#ixzz0kULkr7S2
Tuesday, March 2nd 2010
NAHBS 2009: The Serotta Meivici AE is an aero road bike, this one with a one-off historical paint scheme.
Photo: Zack Vestal
Serotta took an ultra-modern approach to the Handbuilt Show, bringing the most cutting-edge product the company has to offer. Carbon fiber was included in the...
Serotta HSG Road IT
A machine for young, fast riders. By Michael Frank
Monday, March 1st 2010
Nowadays, the guy on the Serotta likely lives in a multimillion-dollar home and works on Wall Street. But in 1987, a guy on a Serotta probably lived in a smelly apartment in Golden, Colorado, with three other pros and rode for Team 7-Eleven. Serotta, a Saratoga Springs, New York-based builder of...
IMPORTANT PRODUCT SAFETY ANNOUNCEMENT
RE: FORKS WITH ALUMINUM DROPOUTS...including Serotta S3 forks
Sunday, November 1st 2009
Throughout Serotta's 37 year history we have always viewed product development and product improvement as an ongoing process, not necessarily confined to model years. Reflecting this ethos, we are instituting a running change to many of our front dropout profiles, making them more resistant to...
