Announcing the new MeiVici Pavé
For the road less travelled
Tuesday, September 20th 2011
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“We were flying along when suddenly the course veered onto the strada bianca....
The Rusty Lion Roars!
Bill Watkins returns to racing and wins the National Championship!
Saturday, September 3rd 2011
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How fast?
Don't try this the first time down!
Friday, July 15th 2011
There's nothing quite like the reward of a great long decent after a hard climb...http://www.thenational.ae/lifestyle/motoring/motorcycle-takes-on-bike-on-tour-de-frances-famous-alpe-dhuez
Ride Faster
and Share the Joy of Cycling
Wednesday, June 22nd 2011
As much as we know you treasure your old Serotta, we also know you are not getting to experience how a great new Serotta performs….and there are a lot of less fortunate people out there who’d appreciate that older bike even more than you…Announcing the great Share the Joy of Cycling trade-in...
The American Redoubt
With the launch of 10*77 line, made in the USA is here to stay...
Wednesday, June 8th 2011
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Save up to 10% before June 10!.....
Before the mid-season price adjustment takes effect!
Thursday, June 2nd 2011
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SHOW YOUR STRIPES!
...and we'll donate the fees....
Sunday, May 22nd 2011
With May begins a long list of fantastic benefit/cause rides
across the country...and we see cyclists wearing a rainbow of wrist
bands honoring their championed causes.Last year our own Steve Fairchild wanted to show his support by adding a yellow band to the top tube of his new...
Limited Edition Series VentiCinque and LePatron: A few still avilable!
Saturday, April 30th 2011
A few of these special limited edition bikes are still available. Please act now! Limited Edition Series VentiCinque and LePatron.
Serotta Composites Carbon Dream Ride in Just Four Weeks!
Be riding your new carbon Serotta in May!
Friday, April 15th 2011
FOUR WEEKS TO YOUR CUSTOM SEROTTA ALL CARBON DREAM RIDE: We are increasing our capacity on MeiVici SE and HSG SC models. As of today, we can confidently quote delivery in 4 weeks....order today and be riding in May. Of course, capacity is ...capacity and we'll monitor this closely and...
Serotta Combines with USA Cycling:
Supporting the USA Cycling Junior Development Foundation
Tuesday, March 8th 2011
Serotta has combined with USA Cycling to support the fundraising efforts for the Junior Development Foundation. Serotta and USA Cycling
Serotta VentiCinque Limited Edition Series:
A few are still available
Friday, March 4th 2011
A few of the limited edition series VentiCinque are stll available for sale. Please check out more in the this RoadBike Review interview from NAHBS Limited Edition Serotta VentiCinque
Serotta NAHBS Update
Friday, February 18th 2011
The finishing touches have been done on the Serotta line-up for NAHBS. This year we are celebrating the 25th Anniversary of our partnership with Columbus and the birth of Colorado Concept Tubing. Ben and Columbus will be speaking on Sunday February 27th at 1:45 PM Serotta and Columbus, Steel...
Ben Serotta at Signature Cycles in NYC on Wednesday February 16:
It is portrait night!
Monday, February 14th 2011
Ben Serotta will be at Signature Cycles in NYC on Wednesday night February 16, 2011 for a portrait night! Signature Cycles Portrait Night.
Steel Crazy After All These Years!
Celebrating 25 years of an incredible partnership with Columbus in Italy
Tuesday, February 1st 2011
Limited Edition Series bikes available now. Two great models to commemorate our successful collaboration with Columbus in Italy!
Serotta:
Now 39 Years of Building Incredible Bikes
Monday, January 3rd 2011
Over the past 39 years Serotta has produced more custom bicycles one at a time; some think, more than any other bicycle manufacturer. It is when we see the classic beauties like this one, that we know that the care and attention to detail that goes into each and every model is well worth all our...
Serotta Cycling Hat:
Gift with Purchase with Every Catlike Cycling Helmet
Wednesday, December 15th 2010
Just in time for the holidays, we are teaming with our Serotta Flagship Dealers and the Serotta Shop Online to gift a Serotta Cycling Hat with every Catlike Helmet...
More Stellar Results from the High Profile West Point TRI:
Habecker Leads 15 Cadets in Key West
Monday, December 6th 2010
http://keysnews.com/node/28266
http://www.flickr.com/photos/djw1958/sets/72157625537236378/detail/
Serotta Triathlete Ashley Morgan Keller called out in Lava Magazine!
Still training hard even while stationed.
Tuesday, November 30th 2010
Great profile on one of our star triathletes who came from the from the successful West Point TRI program. http://lavamagazine.com/features/active-duty-profile-lieutenant-ashley-keller#axzz16m3Y3n5a
Serotta International Cycling Institute (SICI) Classes Enhance Revenue.
Only a few spots left for the December Personalized Class.
Monday, November 22nd 2010
The SICI classes continue to get stronger and stronger. Our accounts are using them to make a postive difference at their businesses. A few spots are still available for the December 1 - 3 Personalized Class....
Serotta International Cycling Institute (SICI):
Round 2 of the Falll Classes Have Begun
Monday, November 15th 2010
The sold out Personalized FIT Class is now in session with an Advanced Fit class scheduled for later in the week. It is a truly internationa class with people from Sigapore to Scandinavia to Petosky, Michigan. Tired smiles all the way around after day 1 and day 2 is still going strong with...
Army Triathlon Wins the 70.3 National Collegiate Championships
Serotta CXII Deliver Again!
Friday, October 29th 2010
The West Point tri team won the Ironman 70.3 Collegiate National Championship; many riding the Serotta CXII for the cycling leg. The women took the top three places with Lauren Looper winning the individual national title with a time that beat two female pros (4:51:45). The men finish...
Looking for a Hit and Run Driver In St. Louis.
Matte Black Catlike Whisper Helmet Saves the Day
Thursday, October 28th 2010
Ryan Sikes was riding his Serotta steel Fierte to work when he was plowed into by a hit and run driver in a Jeep. He suffered multiple injuries, but doctors say his helmet (a matte black Catlike Whisper Plus) saved his life. Fortunately, he also had "Peace of Mind" crash protection on...
Saratoga Spa Cyclocross-October 24th
Friday, October 22nd 2010
Beginning at 9:15 a.m. on Sunday, Oct. 24th, cyclocross racers from
New York, New England and beyond will converge on the NYRA Lowlands, on
the grounds of the historic Saratoga Race Course for the second-annual
Saratoga Spa Cross.
True to the best European tradition, Spa:Cx will be a...
Dynamic Fitting Presentation
at the Philadelphia Bike Expo
Friday, October 15th 2010
If you're on the east coast join us at the Philadelphia Bike Expo. October 30th, at 3 pm, by Paraic McGlynn will give a presentation on Dynamic Fitting.The Expo is @ 23rd Street Armory. Hope to see you there!
Cyclocross Magazine Previews our new Cross Fork
Monday, October 4th 2010
Cxmagazine.com included us in their Interbike round-up: "Although Serotta has long offered the company’s own designed forks on
its road bikes, ’cross bikes relied on other manufacturers to complete
the build. Similar to its road models, the company will offer different
options for stiffness...
Four West Point Cadets & their CXIIs are Heading to Beijing
Monday, September 27th 2010
On September 24th, four West Point triathlon team members finished on the podium at the 2010 USA Triathlon Age Group National Championships in Tuscaloosa, AL. Jess Clay, Marcie Nordt, Alex Habecker and Brian Trainor will compete for Team USA at the 2011 International Triathlon Union World...
A Full Line of Serotta Forks is Coming....
Friday, September 10th 2010
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Serotta proudly
rolls out its...
Interview with Ben Serotta
Tuesday, September 7th 2010
Listen to great, in depth interview with Ben on the history of Serotta: http://www.wjcu.org/2010/09/04/the-outspoken-cyclist-942010
Serotta Taking on Tri? LAVA Tours Serotta Cycles
Monday, August 30th 2010
McGlynn and Ben Serotta invited LAVA Magazine to Saratoga
Springs, New York a few weeks ago. The genesis of the discussion was to
get into our hands [a] tri bike for a coming review in our
pages. And when it comes to attention to detail, there are few greater
names in the bike industry...
CYCLESPORT New Jersey is hosting a SEROTTA Demo this Weekend
Wednesday, August 18th 2010
CYCLESPORT New Jersey is hosting a SEROTTA Demo Weekend Saturday, August 21st and 22nd. Festivities include Group Rides on Saturday and Sunday mornings at 8:00am from the store, followed by the opportunity to test ride some incredible SEROTTA Meivici and Ottrott bicycles outfitted...
FIT Demo at ProCycling, Colorado Springs, CO
Meet Serotta Director of Applied Cycling Science
Wednesday, August 11th 2010
TimeSaturday · 10:00am - 2:00pmLocationProCycling, Colorado SpringsAddress:600 South 21st Street #120Colorado Springs, CO 80904for more info.: (719) 266-4047
Catlike Review at Pez Cycling News
Monday, August 2nd 2010
Catlike Review at Pez Cycling News: "...With that, the Whisper Plus should get consideration as one of the best
helmets available right now. I don't think anything tops the airflow
here. In simple and effective retention systems it's up the list a ways
and at 260 grams, the only thing...
Catlike Helmets are here!!
Tuesday, July 27th 2010
Serotta shipping ace Cori Houry-Kling packing the first of the newly arrived USA CPSC certified Catlike Helmets for Serotta Dealers, the www.competitivecyclist.com and our Serotta and Catlike hungry consumers.
Signature Cycles and Serotta hosts a Serotta Demo Event July 31st
Friday, July 23rd 2010
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Bespoke Cycles - Serotta Demo Weekend Update, 7/24-25
Thursday, July 15th 2010
The plan for Saturday in
moving forward:July 24th - Bespoke will be in Golden
Gate Park between
9am and 2pm, setting people up for test rides on bikes and talking about
fit. There will be snacks and drinks as
well. The plan for
Sunday has changed. The Golden Gate bridge is...
Steve Fairchild returns to Serotta as Director of Dealer Sales
Tuesday, July 6th 2010
We are happy to announce the return of Steve Fairchild to the ranks at Serotta, as Director of Dealer Sales. Steve returns to Serotta for this key position with years of experience and depth of knowledge in Serotta product, the custom process, and the intimate details that it takes to move...
Bespoke Cycles hosts Serotta Demo Event July 24th - 25th
Wednesday, June 23rd 2010
On
the weekend of July 24th and 25th, Bespoke Cycles will host a Serotta demo event.
This is an opportunity to experience how
Serotta achieves a balance of performance, comfort and handling second
to none.July 24th - Bespoke will be in Golden Gate Park between
9am and 2pm, setting...
Oakley Cycles and Serotta Open House and Race Weekend_
Meet Ben Serotta June 25th. and 26th. TEST SEROTTA Demo bikes
Tuesday, June 15th 2010
Oakley Cycles and Serotta to host an Open House Event for the Hyde Park Blast Weekend
Oakley Cycles is pleased to be a supporting sponsor of the 2010 Hyde Park Blast in Cincinnati, June 26, 2010. The Hyde Park Blast takes place one block from our front door and we invite you to...
Serotta Sport is the exclusive US distributor for Catlike helmets
Product will start delivering in July to Serotta Sport dealers
Friday, May 28th 2010
For Immediate Release(Saratoga Springs, NY) - May 28, 2010 - Catlike, the Spanish manufacturer of cutting edge cycling helmets, has entered into an exclusive distribution agreement with Serotta Sport. Starting this July, two Catlike helmet models, which fully comply with US helmet safety...
Serotta Sets High Bar for Custom Bike Delivery
Friday, May 21st 2010
(Saratoga Springs, NY) May 21, 2010 - Serotta, the manufacturer of high performance bicycles for over 38 years, is now building its custom products in record time. With a new management team and a focus on operational efficiency, Serotta is delivering hand-crafted bicycle frames and forks, built...
Army Tri Teams on Custom Serotta Bikes Continue Winning Streak
Tuesday, May 11th 2010
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West Point Women's Tri Team Wins 2010 Collegiate Nationals
Credits Serotta Bicycles
Wednesday, May 5th 2010
In the greatest day in the 20-year history of the West Point Triathlon Program, Army Tri upset the field of 110 collegiate triathlon teams to win its third National Championship and sweep a heavily favored Navy squad. USA Triathlon Collegiate Nationals were held on 17 April in Buffalo Springs,...
West Point National Team Selected
A blend of youth and experience will lead USMA for the Collegiate National Championships
Sunday, March 28th 2010
West Point Standout, Ashley MorganIn a selection process that has become nearly as competitive as the national championships themselves, the West Point Triathlon Team recently announced their team for the Collegiate National Championships to be held in Lubbock, TX next...
NAHBS 2010: Carbon and bamboo bikes
Serotta's custom painted Meivici AE was one of the highlights of the booth
Wednesday, March 3rd 2010
Check out the Full Gallery
Velo News Serotta at NAHBS
Serotta took an ultra-modern approach to the Handbuilt Show Read more: http://velonews.competitor.com/2009/03/bikes-tech/nahbs-and-the-winners-are_88844#ixzz0kULkr7S2
Tuesday, March 2nd 2010
NAHBS 2009: The Serotta Meivici AE is an aero road bike, this one with a one-off historical paint scheme.
Photo: Zack Vestal
Serotta took an ultra-modern approach to the Handbuilt Show, bringing the most cutting-edge product the company has to offer. Carbon fiber was included in the...
Serotta HSG Road IT
A machine for young, fast riders. By Michael Frank
Monday, March 1st 2010
Nowadays, the guy on the Serotta likely lives in a multimillion-dollar home and works on Wall Street. But in 1987, a guy on a Serotta probably lived in a smelly apartment in Golden, Colorado, with three other pros and rode for Team 7-Eleven. Serotta, a Saratoga Springs, New York-based builder of...
IMPORTANT PRODUCT SAFETY ANNOUNCEMENT
RE: FORKS WITH ALUMINUM DROPOUTS...including Serotta S3 forks
Sunday, November 1st 2009
Throughout Serotta's 37 year history we have always viewed product development and product improvement as an ongoing process, not necessarily confined to model years. Reflecting this ethos, we are instituting a running change to many of our front dropout profiles, making them more resistant to...
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