Ben Serotta to Speak in London about Bike Fit
Ben Serotta in Lpndon
Philadelphia Bike Expo
Join us at the Philly Bike Expo this weekend. We'll have 2011 bikes on display. And at 3pm on Saturday, Paraic McGlynn will present Dynamic Fitting.
Expo is October 30-31 at the 23rd Street Armory
Arrival of Catlike Helmets
Serotta shipping ace Cori Houry-Kling packing the first of the newly arrived USA CPSC certified Catlike Helmets for Serotta Dealers, the www.competitivecyclist.com and our Serotta and Catlike hungry consumers.
Bespoke Cycles hosts Serotta Demo Event July 24th - 25th
Bespoke Cycles in San Fransisco on the weekend of July 24th and 25th, we host a Serotta demo event. This is an opportunity to experience how Serotta achieves a balance of performance, comfort and handling second to none.

July 24th - Bespoke will be in Golden Gate Park between 9am and 2pm. We will be setting people up for test rides on these amazing bikes and talking about fit. There will be snacks and drinks as well.

July 25th - Group ride. We will meet in Sausalito at the beginning of the bike path and ride Muir Woods Loop ending in Tiburon. Please RSVP for this ride so we can plan accordingly. This ride is supported and there will be a support vehicle.

For more information visit: bespokecycles.blogspot.com
Signature Cycles and Serotta hosts a Serotta Demo Event July 31st

Signature Cycles, Greenwich is hosting a Serotta Demo Day Saturday, July 31, from 9am - 3pm. Our usual group rides goes heads out at 9am sharp. You are welcome to take the demo bike on the 25 mile group ride and experience the world class performance of a Serotta Ottrott or Meivici.  Legendary frame builder, Ben Serotta will join us along with special guests, Stan and Bonnie Mavis from the Serotta management team, and Steve Fairchild, Serotta National Sales manager.


Sneak peak:  NEW 2011 OTROTT with the Stealth Finish

If you are unable to make the group ride, you can stop by from 11am – 3pm and test ride some of the best road bikes in the world on a 5-6 mile test loop of varied terrain mapped out with a cue sheet for your self-guided tour. Please bring your own cycling shoes, pedals, and helmet.

Already own a Serotta or can’t make the ride time? You’re welcome to stop by on Saturday to talk with Ben, Stan, Bonnie and Steve. The Serotta Mobile Fit Lab will be here as well.  They will be showing the newest developments from Serotta and previewing the new line of Catlike helmets.

 

For more information and reservations to demo a Serotta please contact lorihoefer@gmail.com

Bespoke Cycles - Serotta Demo Weekend Update, 7/24-25
The plan for Saturday in moving forward:
July 24th - Bespoke will be in Golden Gate Park between 9am and 2pm, setting people up for test rides on bikes and talking about fit. There will be snacks and drinks as well.

The plan for Sunday has changed. The Golden Gate bridge is closed until 10am so we won't want to deal with Marin on that day. So, we're going south. We'll meet at the intersection of Edgewood and Canada road in Woodside here. We'll ride this route. The route is hilly and is about 57 miles give or take. There are cut off options to reduce the length if you want and we can go over those at the start. The route is absolutely beautiful and there is little or no traffic during the majority of the ride. Think: sweeping views of the Pacific, climbing through the redwoods and quality pavement throughout most of the day.

For more information please visit: The Bespoke Cycles Blog
Oakley Cycles and Serotta Open House and Race Weekend
 
Oakley Cycles and Serotta to host an Open House Event for the Hyde Park Blast Weekend

 

Oakley Cycles is pleased to be a supporting sponsor of the 2010 Hyde Park Blast in Cincinnati, June 26, 2010.  The Hyde Park Blast takes place one block from our front door and we invite you to join the festivities.

The Hyde Park Blast was co-founded by Cheryl Koopman and Chad Sims, both Hyde Park residents, as a way for the community to have fun, be active and raise money for a good cause – the fight against cancer.

Since 2001, more than $220,000 has been donated to CancerFree Kids, the Leukemia & Lymphoma Society and the Wellness Community in addition to Give Back Cincinnati by the Blast.
Friday June 25th 6:00pm to 9:00pm    Joins us for a kick off celebration the evening before the 2010 Hyde Park Blast, featuring our guest, legendary frame builder, Ben Serotta!  Also, we will have as special guests, Stan and Bonnie Mavis from the Serotta management team, and Paraic McGlynn, the Serotta Director of Cycling Science.  A tent will be setup in front of the store to accommodate everyone!  Beer, wine, soft drinks and snacks will be served.

 

Can’t make it Friday night?  Stop by on Saturday to talk to Ben, Stan, Bonnie and Paraic.  The Serotta Mobile Fit Lab will be here as well.  They will be showing the newest developments from Serotta, offering demo rides, and previewing the new line of Catlike helmets.

 

Oakley Cycles will also be showing our newest bike, jointly developed with Serotta, the “Ariosa”.  A new concept blending performance, comfort, and premium ride quality, these bikes will be available in stock sizes from 49cm to 61cm.  The limited edition production roll-out model will feature a thoughtfully selected parts group, and hand built wheel set. 

 
Schedule of Events Hyde Park Blast Saturday June 26, 2010
  • 6:30 a.m.: Run/Walk Race Day Registration
  • 8:00 a.m.: 4-mile Run/Walk
  • 8:00 a.m.: Walk Start (please move to the back of the start area)
  • 10:00 a.m.: Kids events begin
  • 4:15 - 10:00 p.m.: Cycling Races & Elite Run Race
  • 6:00 - midnight: Block Party with The Rusty Griswolds

The 9th Annual Hyde Park Blast Criterium races in Cincinnati, Ohio will join eleven cities across the United States as the 3rd event on the 2010 USA CRITS Schedule. The races that form the USA CRITS series have the ideals that have made criterium racing an American legacy:

 
We hope to see you there!

 

For more information:

 

Hyde Park Blast www.hpblast.com

Serotta: www.serotta.com

Oakley Cycles:  www.oakleycycles.com

 

 

Oakley Cycles

2709 Observatory Avenue

Cincinnati, Ohio 45208

513-731-9111

European Handmade Bicycle Exhibition
May 21st - 23rd
The 2010 European Handmade Bicycle Exhibition brings together professional and non-professional builders of high quality, made-to-measure, custom bicycles and framesfrom all over Europe and beyond. The EHBE was the first show of its kind in Europe, with the first gathering of this unique event held in 2009.

More information at: http://www.e-h-b-e.eu/
University Bicycles Open House Boulder, CO
April 25th
University Bicycles began in 1985 with the goal to share our passion for cycling . We continue to do that through the friendly expertise of our staff.
Sports Garage Open House Boulder, CO
April 24th
Boulder bicycle shop known for the the best bicycle service, fitting and sales on the Front Range of Colorado.
Serotta SICI Personalized Class
April 18th - 20th 2010
Our 3-day course teaches you how to perform personalized bike fitting services. Perfect for retailers, medical professionals and coaches who want to offer professional bike fitting services. Individuals who pass the course and provide documentation of completed training fits receive the SICI Bike Fit Professional certification. No prerequisites are required for this course and it is open to all individuals.

Sea Otter Classic
April 15th - 18th 2010

The mission of the Sea Otter Classic is to make people's lives better through participation in sport and recreation and through celebration of an active outdoor lifestyle.We will accomplish this mission without compromising the ability of future generations to enjoy the benefits of a sustainable environment.

We have been committed to sustainable development of the Sea Otter Classic for20 years.This concept encompasses ideas, aspirations, and values that will inspire all of us to become better stewards of the environment and that promote positive economic growth and social objectives.We understand that environmental protection does not preclude economic development and that economic development must be ecologically viable now and in the long run.

San Diego Custom Bicycle Show
April 9-11, 2010
Serotta at the San diego Custom Bicycle Show in San Diego, California