Not just a name, but a point of view.

Bicycles as individual as the people who ride them. Engineered with precision, guided by experience, and crafted with care.

Designed to elevate the rider’s experience. We build the right bike for you, however you ride.

Founded by Ben Serotta in 1972 and shaped by decades of racing, refinement, and real-world riding. Built by hands that understand innovation with tradition. Engineering with empathy and craft without compromise.

One that carries forward the principles that made us legendary and reshapes them for tomorrow’s rider.

We listen. We build. We evolve.

This is Serotta.

Our bikes

Legend SE

For cyclists who demand the very best, the Legend SE Series sets the high bar defining what is possible in bespoke performance. From first engineering principle to final finish, this is the last word in personalized perfection.

We go to extraordinary lengths pushing the envelope in engineered tube fabrication featuring internal and external transfers in shape and thickness with unique box, taper, oval and round profiles. This, along with our deep well of experience and leadership in bespoke design and the science of bike fitting, form our DNA, the essence of what makes a Serotta, a Serotta.

From $15,000

Concours T7

From $10,000

Built with our T7 seamless 3/2.5 titanium tubes, famed for its innovative way in which they are internally butted, tapered and prepared to deliver unsurpassed performance and durability.

The latest from the workshop

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Start your build

Visit our studio

Here you’ll have Ben’s undivided attention for as long as it takes to dial in your optimal cycling position for the riding you want to do and define the ride, build and component selection that will make a bicycle that is uniquely yours. Come for a day or make it the start of a vacation- the cycling, hiking and skiing around here is fantastic.

Schedule your appointment

Serotta Design Studio
(by appointment only) Saratoga Springs, New York

Fit Tech: Ben Serotta

Equipment: Jim Bethell info@serotta.com
+1 518 588 9177