R&D Focus

Our focus on making every one of our Serotta bicycles a “Dream Ride” is relentless. All product decisions are based on a structured research and design process which fully explores, tests and then commercializes each and every part and the sum of the parts working together in the frame and in conjunction with the components and rider needs.

Serotta is not just another “pretty” hand made bicycle.

Serotta bicycles have been raced to podium results in every major national, international, amateur & professional cycling event in Road, Time-Trial, Triathlon and Cyclocross.

Serotta proprietary materials provide more ride tune-ability options that any other bike company in the world.

Serotta material costs are higher than our competitors, because we demand the highest quality in carbon, titanium and steel and modify them to meet specific rider needs as a result of our research and design process.