From fit to finish, your Serotta Custom bicycle is designed and fit for you and you alone. Your bike starts with a Personal Fit by a Serotta-certified Fit Technician who gets to know everything about you as a cyclist. Together, you determine the characteristics of the bicycle that will inspire you to perform to your maximum potential.
Materials are selected to provide the stiffness, responsiveness and vertical compliance you desire. Frame geometry is tailored to keep you relaxed and powerful from first pedal stroke to last. Tubing is tuned for optimal performance according to your size, weight and riding style. Paint and finishing touches are just as you want them to be. The result is confidence-inspiring performance coupled with an incomparably smooth and responsive ride. It's why you ride Serotta.
